Google IMA SDK Integration & Video Ad Technology

Full video ad stack implementation — pre-roll, mid-roll, post-roll, DAI and server-side ad insertion. Expert IMA SDK v3 integration, VAST 4.x parsing, companion banners and ad revenue analytics.

What We Deliver

Google IMA SDK v3Full CSAI implementation — pre-roll, mid-roll, post-roll and overlay ads via IMA SDK v3 for HTML5 players.

VAST 4.x & VPAIDVAST 4.x tag parsing, VPAID creative execution and SIMID interactive ad unit support.

DAI — Dynamic Ad InsertionGoogle DAI and custom SSAI integration for server-stitched ads with seamless HLS/DASH stream transitions.

SCTE-35 Cue InsertionDetect and process SCTE-35 / SCTE-104 cue markers in live HLS streams for accurate ad break triggering.

Companion BannersCompanion ad slot wiring — 300×250, 728×90 and custom sizes synced to linear video ad playback.

Ad Error AnalyticsStructured ad error logging — fill rate, timeout rate, fallback ad rules and GA4 / DFP analytics events.

Skip & Ad UXSkip countdown timer, "Ad" label overlay, skip button at correct offset — all compliant with IMA SDK guidelines.

Header BiddingPrebid.js video integration — outstream and instream bidding wired to your IMA SDK ad manager tag.

Integration Process

Ad Stack Audit

Review your current player, ad server configuration, existing VAST tags and any IMA SDK version in use. Identify conflicts and gaps.

IMA SDK Setup

Implement IMA SDK v3 loader, AdsManager lifecycle, ad display container and content player resume logic. Wire all ad events.

Tag & Creative QA

Test VAST tags across all ad slots. Validate VPAID/SIMID execution, companion banner rendering and skip-offset behaviour.

Analytics & Handover

Connect ad impression / quartile / error events to GA4 and DFP. Deliver documentation, code walkthrough and ad ops guidance.

Who This Is For

OTT & Video Platforms

Monetise VOD and live content with pre-roll ads. DAI eliminates ad blockers and buffering caused by client-side ad requests.

News & Publishers

Instream and outstream video ad units on editorial pages. Companion banners maximise CPM alongside your player.

Podcast & Audio Platforms

Audio ad insertion via VAST — pre-roll and mid-roll ads in podcast players without video infrastructure complexity.

Technical Focus Areas

Google IMA SDK v3VAST 4.xVPAID 2.0SIMIDGoogle DAIAWS MediaTailorBroadpeak SSAISCTE-35SCTE-104DFP / GAMPrebid.js VideoCompanion BannersAd Fill RateAd Error EventsAdsManager Lifecycle

Related Services

Monetise Your Video With Confidence.

Get IMA SDK v3 integrated correctly — ad fill, skip logic, VAST error handling and analytics all working out of the box.