Streaming Media Guides & Case Studies
Practical, field-tested writing on SSAI, SCTE-35 ad signaling, AWS Media Services architecture and live streaming operations — for engineers and decision-makers at OTT platforms and broadcasters.
SSAI vs CSAI for Live News & Broadcast: Ad Fill Rate Comparison
Why server-side ad insertion consistently out-performs client-side insertion on ad fill rate, rebuffering and CTV compatibility for live news — with the numbers broadcasters actually care about.
Read Guide → Technical GuideHow to Fix Buffering & Improve Ad Revenue with Proper SCTE-35 + MediaTailor
The most common SCTE-35 cue and AWS MediaTailor misconfigurations that cause buffering at ad breaks and silently depress fill rate — and how to fix each one.
Read Guide → Architecture GuideAWS MediaLive + MediaPackage + MediaTailor Pipeline for Indian Broadcasters
A reference architecture for live channel ingest, packaging and SSAI on AWS Elemental — sized and priced for Indian broadcast and OTT traffic patterns.
Read Guide → Case StudyHow Aaj Tak (India Today Group) Delivers Seamless Ads on Live News with SSAI
A real SSAI implementation for one of India's largest news networks — higher ad fill rates, no ad-blocker losses, zero disruption to the live viewing experience.
Read Case Study → Case StudyCustom JWPlayer Ad-Pod Optimization Increased Aaj Tak's Ad Revenue by 364%+
How custom ad-pod and waterfall logic built on top of JWPlayer closed a revenue gap that stock configuration left on the table.
Read Case Study → ComparisonStreamKit SDK vs JWPlayer
An honest comparison — licensing, DRM, ad monetization and support model — to help you choose the right HTML5 video player.
Compare → ComparisonStreamKit SDK vs Shaka Player
A build-vs-buy comparison — Shaka Player's free, open-source engine versus a pre-integrated commercial SDK.
Compare → ComparisonStreamKit SDK vs Video.js
Video.js's plugin ecosystem versus a DRM, ads and SSAI stack that's pre-integrated and tested together.
Compare → Technical GuideHLS ABR Ladder Design for Mobile-First News Streaming
A ladder tuned for broadband desktop viewing fails mobile news audiences exactly when it matters most — here's how to design one that doesn't.
Read Guide →Have a Similar Problem to Solve?
These guides are drawn from real production engagements. If you're facing a similar SSAI, ad fill rate or live pipeline problem, let's talk.
